Planning a fall football visit to Arlington raises a practical question: should your group tour AT&T Stadium before the game, on game day, or on a quieter date?
AT&T Stadium Tours gives that question several answers, but the right ticket depends on how much football atmosphere, behind-the-scenes access and flexibility your day needs. We have organized the official options around the way visitors actually plan a fall outing.
The brand’s range includes seasonal Rally Days, Gameday Tours, guided and self-guided visits, group formats, art-focused stops and gift cards. The official site says tour locations, including the field, are subject to availability, so the listing for your chosen date matters.
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For a first pass, start with the atmosphere you want and then check the current listing for entry time, availability and ticket details.
Before you read on
- Rally Days suit a pre-game fan outing with activities, autographs, games and a stadium tour.
- Gameday Tours are built around kickoff and include a post-game field pass, according to the official page.
- VIP Guided, Owner’s Experience and Self-Guided formats offer different levels of structure and access.
- Group Tours can pair a stadium visit with Stadium Club dining, a Taste + Tour or a Cowboys Skills Challenge.
- Current ticket costs, dates and access can change, so use the official store before committing.
Which fall football outing fits your group?
Use the NFL season as the organizing idea. If your main goal is to make a home-game weekend feel like a full event, choose a pre-game option. If you already have a game ticket and want the stadium itself to be part of the day, look at a Gameday Tour. For a family, school group or mixed-interest party, a non-game-day tour can leave more room for conversation and pacing.
Our quick picks are:
- Best for pre-game energy: Rally Days, with fan activities around the tour.
- Best for game-day access: Gameday Tours, which the brand describes as a backstage pass before kickoff.
- Best for a flexible visit: Self-Guided Tour, available on a limited basis.
- Best for a hosted group: Group Tours, where dining or a skills activity can be added.
If your schedule is still open, the Rally Days listing is the most natural place to begin because it connects the tour to the wider fall football occasion.
What does Rally Days add before kickoff?
Rally Days are presented as a day-before-home-game experience for NFL fans. The official page lists opportunities for Dallas Cowboys alumni and Dallas Cowboys Cheerleaders autographs, food and beverage options, games, inflatables, a live DJ and access to the Miller Lite House, alongside a behind-the-scenes stadium tour.
That makes Rally Days a better fit for visitors who want a social, active event rather than a quiet architecture or history visit. The available ticket types can change, but the store describes guided and self-guided routes with different stop lists, including options that add the Dallas Cowboys Locker Room or the Jerry Jones interactive experience.
For planning, check the current Rally Days tickets before booking and allow time for the wider event. Activities and tour locations are subject to change, and the official page says tickets are required for children ages five and up.
Expect the strongest value here when your group wants several kinds of activity in one visit:
- A hosted stadium route with recognizable Cowboys spaces.
- Fan-facing activities before the tour or around the event.
- Food, drinks and games rather than a tour-only schedule.
- A reason to arrive early and build the day around the stadium.
When does Gameday Tours make sense?
Gameday Tours are the more focused choice when the game is the center of the trip. The official page says guests enter three hours before the game, visit the press conference room, walk by the Dallas Cowboys and Dallas Cowboys Cheerleaders locker rooms and see the behind-the-scenes preparation for kickoff.
The notable extra is the post-game field pass. That changes the rhythm from a standard pre-game tour: you are planning for access before kickoff and a return to the field after the final whistle. We would treat that as a full-day commitment, especially for families or visitors with transport to arrange.
The limitation is obvious but important: this is tied to the game-day calendar, and the page asks visitors to inquire or call to book. It is not the option to choose if your group wants an easy, date-flexible museum-style visit. Check the current Gameday Tours availability before building other travel around it.
How should families and groups choose a tour format?
On a non-game day, the choice is about structure. The VIP Guided Tour adds small-group structure and additional stops. The Owner’s Experience focuses on exclusive areas and includes the Meet Jerry Jones interactive experience during selected offerings. The Self-Guided Tour gives access to popular areas, but the brand says it is available on a limited basis.
For organizers, Group Tours are the most adaptable category. The official group page lists Tour + Dine in Stadium Club, Taste + Tour, a Cowboys Skills Challenge and private VIP or Owner’s Experience formats. The skills option can add a football throwing accuracy challenge, a 40-yard dash, longest throw and longest kick competition.
Before choosing, ask:
- Does everyone want a guide, or will a self-guided pace work better?
- Is the group more interested in Cowboys spaces, the art collection, dining or active challenges?
- Would a fixed game-day schedule help the visit, or make it harder?
- Does the group need a pricing request rather than individual ticket selection?
What should you know about timing, access and availability?
The official pages make availability the key caveat. Field access and tour locations can change, and the bag policy applies to Rally Days. Some seasonal ticket types also have specific arrival windows, so a late arrival can affect what your group sees.
Costs are not one fixed number across the range. They depend on whether the ticket is self-guided or guided, whether it includes a game-day or Rally Days event, the level of access, and whether a group adds dining or activities. That is why we recommend checking the current AT&T Stadium Tours ticket listing rather than relying on an old price reference.
Build a simple check before payment:
- Confirm the date, arrival time and whether the experience is tied to a home game.
- Read the current stop list, especially if field or locker-room access matters.
- Review the bag policy and age requirements for the chosen event.
- For groups, request the current format and availability before making travel plans.
Are AT&T Stadium Tours only for Cowboys fans?
No. The official range includes an Art Tour built around the stadium’s museum-quality contemporary art, plus group dining and educational formats. A sports fan may prioritize locker rooms and the field, while another visitor may prefer architecture, art or the interactive exhibits.
Is a self-guided ticket the most flexible option?
It can be, because the route is less dependent on a hosted pace, but the brand says Self-Guided Tours are available on a limited basis. Check the current listing before assuming that option is offered on your date.
Can a group combine a tour with food or activities?
Yes, the official Group Tours page describes Tour + Dine, Taste + Tour and a Cowboys Skills Challenge. Group availability and the final format should be confirmed through the store’s group request route.
Our recommendation
For a fall football weekend, we recommend starting with Rally Days if your group wants the most event-like visit, and choosing Gameday Tours if the priority is access around kickoff and after the game. For mixed-interest or larger groups, the hosted choices and add-ons on the Group Tours page are easier to tailor.
The honest limitation is availability: game-day timing, field access, seasonal schedules and ticket costs can change. Treat the official listing as the final source for what your date includes.