George and Mike Heaton, two British businessmen, established the high-end label Represent in 2011. In terms of commitment, refinement, and professional growth, one can learn a lot from a person’s clothing choices. The collection as a whole is a testament to the meticulous planning and production that went into each and every item. The meticulous attention to detail is evident in every silhouette and garment, and this quality remains consistent throughout.
The most fundamental and lofty goal is to become the most famous brand in the world right now.After discovering he could make money selling copies of his paintings on garments, George Heaton established the undergraduate enterprise now called Represent. The initial step was to screen print his drawings onto blank garments that he purchased from local vendors. This was his first step into the field. After picking fifteen names at random from a sheet of paper, the phrase “Representing” was determined to be the best choice. What follows is, as the old adage goes, history. After a friend of George’s suggested he stop prefixing words with “-ing,” the rest is, let’s just say, history. It was a proven reality at the time.
Spring Summer ’24
products)
SS24 by Represent is the ultimate display of ceaseless progression, consisting of a sunset-inspired palette, flooded with neutral hues flowing into dimmed reds and sky blues. The collection is a daring display of juxtaposed fabrics and silhouettes, with pinstripe designs and twilled suiting wools being crafted into wide leg pants and shirting, as well as title distressed graphics on luxury jersey hoodies, t-shirts and sweaters. Classic components of British tailoring are exhibited in Horizons,contemporised with bold cuts and refreshing silhouettes.
The collection showcases considerable levels to the detailing, with heavy washing to denim, abstract spray artwork to knitwear, and garment dyed bomber jackets. Exaggerated oversized fits, loose knits and flowing shapes complete the season’s aesthetic.
FLEECE OVERSIZED HOODIE
In Papyrus, they are pleased to present the Fleece Oversized sweatshirt, which is an extra-large sweatshirt that is constructed with a simple embroidered Initial logo on the chest. A Cobrax popper is attached to the hood of the hoodie, and a metal bar logo is attached to the kangaroo pocket. The back yoke stitch detail extends down the sleeves of the hoodie.
- Papyrus Fleece Hoodie
- Very Oversized
- Embroidered Initial
- Kangaroo Pocket
SPRAYED HORIZONS SWEATER
They are pleased to introduce the Sprayed Horizons Sweater in Sunrise, a luxurious boxy oversized sweater that is carefully constructed with an Alpaca and Wool combination that has a very soft hand feel. Ribbed hems, cuffs, and collars are all features of the sweater, which also features a faint abstract spray applied on the yarn.
Due to the extremely oversized fit, they suggest going down a size for the best possible fit.
- Sunrise Sweater
- Boxy Oversized Fit
- Ribbed Hem, Cuff & Collar
- Subtle Abstract Spray Knit
ICARUS T-SHIRT
They are pleased to introduce the Icarus T-Shirt in Sky Blue, a t-shirt that is made from high-quality cotton of medium weight and has a silhouette that is slightly generous. This item is finished with their Represent metal bar at the hem, and it displays their Icarus image on both the front and the back of the garment. This particular t-shirt has been washed with a gradient spray, which results in a color appearance that is elegantly blended.
This image on this t-shirt, which was inspired by Greek mythology, depicts the Greek hero Icarus, who is often regarded as the herald of limitless dreams. The figure of Icarus is a metaphor for the never-ending quest to find a way to navigate the challenges that life itself presents. He is a representation of the balance that exists between flying too high and soaring too low.
- Sky Blue T-Shirt
- Oversized Fit
- Round Neck
- Short Sleeves
- Icarus Graphic
BAGGY CARGO PANT
They are pleased to introduce the Baggy Cargo Pant in Black, a luxurious cargo pant design that is constructed with a hand feel that is exceptionally soft. A cut and sew v yoke is attached to the rear of these cargo pants, and there are enormous 3D pockets located throughout the garment. With the addition of an antique silver branded belt loop bar and a Represent metal bar to the cargo pocket, they offer a fit that is comparable to that of their most popular utility pant despite having a more baggy silhouette.
- Black Cargo Pants
- Baggy Fit
- 3D Oversized Pockets
- Antique Silver Metal Hardware
REBORN T-SHIRT
They are pleased to introduce the Reborn T-Shirt in Flat White, a t-shirt that is made from high-quality cotton of medium weight and has a slightly larger fit. From the front, it displays their Reborn graphic, and from the back, it displays the Represent graphic.
Classic rock music served as a source of inspiration for the visual feature on the Reborn T-Shirt. A stunning composition of mixed colors is used to create the design, which also features a subtle distressing to the graphic itself.
- Flat White T-Shirt
- Oversized Fit
- Round Neck
- Short Sleeves
- Reborn Graphic
